Research

Research interests include Advertising, Promotional Marketing, Emerging Markets (Bottom of Pyramid Markets)and Marketing Theory. Role of Promotion in Retail Management is a subject of specific interest to me.

Publications

Six publications appeared/ accepted in peer reviewed academic journals and books. There are publications in international conference proceedings as well. The details are given below.

i) Accepted/ published in refereed /peer reviewed journals

?X Debasis Pradhan, Shabad Kalra, and Sangeeta Srinivas, ?Kamdhenu Dairy,? Asian Case Research Journal (ACRJ) published by National University of Singapore (NUS), Singapore. Accepted for publication in the forthcoming issue.

?X Debasis Pradhan, ?Sarvodaya Samiti,? Vikalpa; the journal for decision-makers, Vol. 29, No. 2, April-June, 2004, pp 111-118.
This case also appears in the SARP page of Asia Business Case Centre of Nanyang Technological University (NTU), Singapore.
Source: http?www.asiacase.com-acase.htm.url.

?X Debasis Pradhan and Abinash Panda, ?Programmed Instruction; a Pedagogical Method,? Indian Journal of Training & Development (IJTD), Vol. XXXV, No. 3, July-September, 2005, pp 116-125.

?X L.K. Vaswani, Rajesh Aithal, Debasis Pradhan, and G. Sridhar, ?Rural Marketing in Development Paradigm,? International Journal of Rural Management (IJRM), Vol. 1, No. 2, July-December, 2005, pp 245-262, Sage Publications.

?X Debasis Pradhan, ?Strategy Formation: The Learning Perspective on Strategic Changes in Organisations,? Synergy, Vol. 4 & 5, No. 1 & 2, 2004, pp 64-68.

ii) Published in a book/ edited volume (refereed/ peer reviewed)

Debasis Pradhan, New Product Development and Product Adaptations for Rural Markets of India, Abid Haleem(Ed.) Innovation, Flexibility and Technology Transfer, 2004, pp. 40-49, New Delhi: Tata McGraw Hill Publishing Company Limited