Michelin Case
Michelin in the land of Maharajas would be discussed in class after Samsung Theme Park. The following questions would help class preparation and presentation:
Questions for the class:
1.What is the structure of tire industry in India?
2.What is the structure of competition in the tire industry in India? Are there any strategic groupings?
3.What is the performance and strategy of the main players of the tire industry in India?
4.Which of the strategy groups are vulnerable to new entrants and existing competitors and which of the strategic groups are more attractive?
Best Wishes
Munish and Rajesh