Dr Narasimhan Rajkumar
Qualification : BE, PGDM (XIMB), Ph.D.
Email : rajkumar@xlri.ac.in
Functional Area : Marketing
Experience Detail
- May 2007 to date Associate Professor XLRI, Jamshedpur
- 2005- May 2007 Associate Professor, IBAT SOM, KIIT Deemed University, Bhubaneswar
- 2003-2005 Marketing Manager- Paradeep Phosphates Ltd.
- 1998-2003 Assistant Professor, IBAT, Bhubaneswar.
- 1996-1998 Branch Manager - GE Capital TSFL, Pune.
- 1995-1996 Manager--Credit - GE Capital, New Delhi
- 1993-1995 Manager???Credit, Manager (Car Finance) - SRF Finance Ltd. (New Delhi and Mumbai)
- 1990-1991 Shift Engineer - Orissa Synthetics Limited, Dhenkanal
Dr Narasimhan Rajkumar
Courses Taught
1. Consumer Behavior
2. Pricing Management
3. Retail Management
4. Services Marketing
5. Marketing Engineering and Analytics
INTELLECTUAL CONTRIBUTIONS (PUBLICATIONS)
Journal Articles-Refereed
1. Rajkumar N (2001), Consumer Processing of Price InformationA Review Sankalpa, 8 (2),pp 99-107
2. Rajkumar N (2002), Price Sensitivity Measurement. Sankalpa, 10 (1) pp 106-203
3. Rajkumar N (2003), Effect of Odd Price on Demand Sankalpa, 10 (2) pp 39-53
4. Vengopal P, N Rajkumar and Raghuram Tata (2015) Concerns of Global Warming among Professionals in India, MLS (under publication)
Scholarly Books
- Narasimhan Rajkumar Book Titled Pricing Management under development. Publishers Tata McGraw Hill. (Dec2011)
Conference Proceedings-Refereed
- Concern for Global Warming Amongst Professionals in Urban India. Presented at ANZ Academy of Management Conference, held at Hobart, December 4-6, 2013.
Paper Presentations-Refereed
1. Venugopal P, N Rajkumar and Raghuram Tata (2014), "Transition between Shopper Types: A Study of Food Buying by Indian Professionals" presented at the ANMAC 2014 conference held from 1st to 3rd December 2014
Cases developed for Teaching purpose
- "E.Schrodinger and the first store In India" with XLRI CaseDevelopment Centre (XLCDC) along with the Teaching Note with the Registration No: XLRI101625, January 2016
- Resonance Phosphate Limited (Rpl): Resonating Strings Of Sales Organization Structure For Synergistic Flows with XLRI Case Development Centre (XLCDC), Registration No. XLRI101409, Nov 2014
- Suma Damodaran E- course material developed for Educatis Foundation, Switzerland, titled "Price Management" - Suma Damodaran and Rajkumar, Aug 2010
Other Professional Activities
Co-ordinating/Organizing Workshop/Conferences /MDPs
- Tata Facilities Managers,
- Tata Shared Services;
- Airtel Ltd.,
- Axis Bank,
- ICICI Bank,
- Laxmi Bank, Kathmandu,
- Indian Railways,
- India Post,
- Canara Bank,
- UCO Bank, ABG Group (Retail Division),
- Ashok Leyland (Services Personnel),
- Tech-Mahindra,
- Tata Chemicals Ltd (Pricing Management),
- Britannia Industries (Communication Resource Allocation),
- Tata Steel,
- Tata Motors,
- JUSCO,
- Aircel Dalmia Bharat Ltd,
- Ultratech Cement
Visiting Faculty
1. Visiting Faculty at Utkal University, Bhubaneswar,
2. S P Jain Center for Management and Research, Dubai Campus.