Prof. Giridhar Ramachandran
Qualification : Ph.D. (IIT Madras); MS (Univ. of Maryland); MBA (University of Madras); BSc Mathematics (University of Madras)
Email : giridhar@xlri.ac.in
Functional Area : Marketing
Languages Known : English, Hindi, Tamil, spoken Malayalam
Brief Profile
Total Experience (in months)
168 months (as on 16-SEP-19)
Experience Detail
General Manager - Global Data, Insights and Analytics (January 2017 - June 2019)Manager - Global Data, Insights and Analytics (October 2015 - December 2016)
Analytics Manager (July 2009 - July 2010)
Client Services Director (April 2008 - June 2009)Lead statistician and Team lead (February 2006 - March 2008)Business Analysis Manager (December 2004 - January 2006)
Officer - Marketing (January 2001 - July 2002)
Manager - Corporate Sales (online content aggregation) (June 2000 - December 2000)Dealer Account Manager (captive auto finance) (August 1997 - May 2000)
Prof. Giridhar Ramachandran
Achievements and Research Interest/Area of Research Interests
Academic Distinction (Awards and Scholarships)
- N Kannan prize for best thesis in Marketing, IIT Madras, 2019
- Syndicate Bank Best Paper Award, IIM B Doctoral Consortium, 2014
- Academy of Marketing Science Inaugural Doctoral Consortium Fellow, 2015
Adminstrative Distinction
- Asia Pacific Recognition Award, Ford Motor Company, 2016
- One of the 30 managers in Asia Pacific handpicked for executive leadership training in Ford, 2017
- Recognized as High Achiever in the area of People Development by WNS Global Services, 2008
- All India Best Performer, Ford Credit Kotak Mahindra, 1998
Area of RESEARCH INTERESTS
Brand/Consumption communities, Mindful consumption
In-Company Programs
- Two day training on advanced analytics concepts at Ormax Media, March 2012
- Two day training on advanced analytics concepts for members of the Business Intelligence Unit, ICICI Bank, January 2008
- Six month training on advanced analytics for students enrolled with Analytics Training Institute, June - December 2007
INTELLECTUAL CONTRIBUTIONS (PUBLICATIONS)
Journal Articles-Refereed
Richa Agrawal and Giridhar Ramachandran (2017) "Flocking together - Benefits and Costs of Small Group Community Participation", European Journal of Marketing, (https://doi.org/10.1108/EJM-02-2015-0073).
Paper Presentations-Refereed