Dr Himadri RoyChaudhuri
Qualification : Ph.D. - University of Calcutta
Email : firstname.lastname@example.org, email@example.com
Functional Area : Marketing
Languages Known : Bangla, English, Hindi
Professional Software Knowledge : MS-Office
Hobbies : Travel, history, culinary practice
Himadri Roy Chaudhuri has more than 20+ years of academic experience. Prior to joining academics, he worked with reputed advertising agencies
Total Experience (in months)
240 (as on 20-AUG-21)
Dr. Roy Chaudhuri is currently a Professor of Marketing at XLRI Jamshedpur. He holds a Ph.D. in Business Management from University of Calcutta.
Dr Himadri RoyChaudhuri
Academic Distinction (Awards and Scholarships)
Himadri has a research interest in exploring (consumer) lived experience and consumption phenomena. Dr. Roy Chaudhuri has been actively involved in research and teaching, the former being particularly important in his career plan. He has published many papers in peer-reviewed international journals of repute. As of date, his papers are being published/accepted in such reputed outlets as Journal of Advertising Research, Gender, Work & Organization, Journal of Business Research, Journal of Homosexuality, European Journal of Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Macromarketing, Psychology & Marketing, Qualitative Marketing Research, etc. Recently he has published a co-edited book on Marketization, an evolving area of consumer research, with Prof. Russell Belk. Springer is the knowledge partner of this volume.He has also co-edited a special Issue on the COVID Pandemic for the Journal of Consumer Affairs and Crisis Communication for Consumption, Markets & Culture. His current research projects involve issues of marginalization, gender identity, rehumanization, and dirty work.
Regular updates are available on the ResearchGate.
Currently, he is the Area Chair, Marketing.
Area of RESEARCH INTERESTS
His interest lies in consumer culture theory. His principal areas of interest include critical marketing, public consumption, consumer happiness, etc. He has significant experience in theorizing consumer lived experience and subaltern
Principles of Marketing, Consumer behavior, Markets & Society: Macromarketing
Achievements in Professional activities
Won a number of best paper awards, regularly reviewing papers and also actively involved in contributing to the cause of consumer culture studies.
Chairperson/Co-Chairperson in conferences
I am active as a Macromarketing member and have been a part of their multiple global conferences
Co-ordinating/Organizing Workshop/Conferences /MDPs
Organized multiple conferences at different points of time.
Contribution towards Institution building/ development/ services such as Chairperson (Placement) etc
Guide/evaluator/ examiner at doctoral research level
He has served as an examiner for doctoral research for several Indian Universities and Business Schools.
Invited to deliver Keynote addresses/ speeches
Membership of Professional Bodies
He is a member of the Macromarketing Society
Participation in Workshops/Conferences/Forums/ Meetings etc
I am actively taking part in major global conferences like the Macromarketing Conferences, ACR, and CCT conferences
Professional Services such as Member/Editor of Editorial Board/ Advisory Committee etc
I have edited Journal Special issues, Book Volumes apart from being a part of the Editorial Board of reputed journals. etc
Reviewer/Referee in Journals/ Conferences etc
Acted as a reviewer for multiple journals, and conference proceedings
Research Project Undertaken