Dr Himadri RoyChaudhuri

Dr Himadri RoyChaudhuri

Qualification : Ph.D. - University of Calcutta

Email : himadri@xlri.ac.in, himadrirc@gmail.com

Functional Area : Marketing

Languages Known : Bangla, English, Hindi

Professional Software Knowledge : MS-Office

Hobbies : Travel, history, culinary practice

Brief Profile  

Himadri Roy Chaudhuri has more than 20+ years of academic experience. Prior to joining academics, he worked with reputed advertising agencies 

On the personal front, he is married to Anindita who is a professor of psychology at the University of Calcutta. As a cancer survivor, he campaigns for organ, blood donation, and sustainable consumption. 

Total Experience (in months)
 240 (as on 20-AUG-21)

Experience Detail  

Dr. Roy Chaudhuri is currently a Professor of Marketing at XLRI Jamshedpur. He holds a Ph.D. in Business Management from University of Calcutta.

Dr Himadri RoyChaudhuri

Dr Himadri RoyChaudhuri

Achievements and Research Interest/Area of Research Interests

Academic Distinction (Awards and Scholarships)

Himadri has a research interest in exploring (consumer) lived experience and consumption phenomena. Dr. Roy Chaudhuri has been actively involved in research and teaching, the former being particularly important in his career plan. He has published many papers in peer-reviewed international journals of repute. As of date, his papers are being published/accepted in such reputed outlets as Journal of Advertising Research, Journal of Business Research, Journal of Homosexuality, European Journal of Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Macromarketing, Psychology & Marketing, Qualitative Marketing Research, etc. Recently he has published a co-edited book on Marketization, an evolving area of consumer research, with Prof. Russell Belk. Springer is the knowledge partner of this volume.He has also co-edited a special Issue on the COVID Pandemic for the Journal of Consumer Affairs and Crisis Communication for Consumption, Markets & Culture. His current research projects involve issues of marginalization, gender identity, rehumanization, and dirty work. 

He has been recently offered the position of Senior Research Fellow ( Visiting) by the University of Illinois at Springfield. 

Regular updates are available on the ResearchGate. 

Adminstrative Distinction

Currently, he is the Area Chair, Marketing. 

Other Achievements


His interest lies in consumer culture theory.  His principal areas of interest include critical marketing, public consumption, consumer happiness, etc. He has significant experience in theorizing consumer lived experience and subaltern

consumption phenomenon.

Faculty Development Programs Attended

Courses Taught

Principles of Marketing, Consumer behavior, Markets & Society: Macromarketing

Consultancy Undertaken

In-Company Programs

Other Professional Activities

Achievements in Professional activities

Won a number of best paper awards, regularly reviewing papers and also actively involved in contributing to the cause of consumer culture studies. 

Chairperson/Co-Chairperson in conferences

I am active as a Macromarketing member and have been a part of their multiple global conferences

Co-ordinating/Organizing Workshop/Conferences /MDPs

Organized multiple conferences at different points of time. 

Contribution towards Institution building/ development/ services such as Chairperson (Placement) etc

Guide/evaluator/ examiner at doctoral research level

He has served as an examiner for doctoral research for several Indian Universities and Business Schools. 

Invited to deliver Keynote addresses/ speeches

Membership of Professional Bodies

He is a member of the Macromarketing Society

Participation in Workshops/Conferences/Forums/ Meetings etc

I am actively taking part in major global conferences like the Macromarketing Conferences, ACR, and CCT conferences

Professional Services such as Member/Editor of Editorial Board/ Advisory Committee etc

I have edited Journal Special issues, Book Volumes apart from being a part of the Editorial Board of reputed journals. etc

Reviewer/Referee in Journals/ Conferences etc

Acted as a reviewer for multiple journals, and conference proceedings

Visiting Faculty

Research Project Undertaken