Dr Mohit Malhan

Qualification : PhD (IIM Lucknow), MBA (IIM Calcutta), B. Tech (NIT Kurukshetra)

Email : mohit@xlri.ac.in

Functional Area : Marketing

Languages Known : English, Hindi

Hobbies : Music, Sports, Writing

Brief Profile  

Mohit Malhan holds a doctorate in marketing from the Indian Institute of Management Lucknow, India. He earned his bachelor’s degree (Bachelor of Technology) in Mechanical engineering from the National Institute of Technology Kurukshetra, India, and his Master of Business Administration from the Indian Institute of Management Calcutta, India. Mohit has industry experience of over three years in the automotive and e-commerce industries and has held regular teaching assignments since 2021. He has published in internationally reputed peer-reviewed journals and in the popular press of the likes of Forbes and Times of India. His research interests include Digital Marketing, Information Processing, Consumer Behaviour and Marketing Ethics.

Total Experience (in months)
 55 (as on 29-JUL-22)

Experience Detail  

Dr Mohit Malhan

Achievements and Research Interest/Area of Research Interests

Academic Distinction (Awards and Scholarships)

Adminstrative Distinction

Other Achievements

Area of RESEARCH INTERESTS

Faculty Development Programs Attended

Courses Taught

Consultancy Undertaken

In-Company Programs

INTELLECTUAL CONTRIBUTIONS (PUBLICATIONS)

Journal Articles-Refereed

M Malhan, PP Dewani. Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector. Current Issues in Tourism (ABDC-A), 1-26 (2022)

M Malhan, PP Dewani, A Nigam, D Vaz, EAA Ogbeibu. Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry. Journal of Global Information Management (JGIM) (ABDC-A) 30 (5), 1-28 (2021)

PP Dewani, M Malhan, S Mathur. Box office collection of sequel movies: exploring brand extension effect. Journal for Global Business Advancement 14 (3), 288-311 (2021)

M Malhan, PP Dewani. Propaganda as communication strategy: Historic and contemporary perspective. Academy of Marketing Studies Journal 24 (4), 1-15 (2020)

Published Research Monographs

Scholarly Books

Chapters in Scholarly books

Conference Proceedings-Refereed

Paper Presentations-Refereed

Text Books

Research Report

Working paper

Key note presentation

Published articles in newspapers/magazines

 `Social Media Automation: The Future Is Now`, published by Forbes India. https://bit.ly/3AiOmWP

 `Why All Management Students Must Learn Digital Marketing`, published by The Times Of India Bangalore Edition. https://bit.ly/3Dtpq0a

Cases developed for Teaching purpose