Prof. Piyush Ranjan

Prof. Piyush Ranjan

Qualification : Ph.D. (Department of Management Studies, IIT Roorkee)

Email :

Functional Area : Marketing

Languages Known : English and Hindi

Professional Software Knowledge : SmartPLS, AMOS, and SPSS

Brief Profile  

Piyush Ranjan is currently working as an Assistant Professor of Marketing at XLRI - Xavier School of Management, Jamshedpur. He obtained his Doctoral Degree in Marketing Specialization at the Department of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, India. He received his Postgraduate Degree in MCom and Undergraduate Degree in B.Com (Hons) from the University of Delhi. His research work has been published in the Journal of Business & Industrial Marketing, Technovation, Industrial Management & Data Systems, and Australasian Marketing Journal. He also reviews articles in reputed journals like the Journal of Strategic Marketing, Marketing Intelligence and Planning, Management Decision, and Asia Pacific Journal of Marketing and Logistics.



Experience Detail  

Prof. Piyush Ranjan

Prof. Piyush Ranjan

Achievements and Research Interest/Area of Research Interests

Academic Distinction (Awards and Scholarships)

Qualified UGC NET JRF (Commerce).

Adminstrative Distinction

Other Achievements


His research interests include Digital Transformation, Firm Innovativeness, Industrial Pricing, Organizational capabilities, Small and Medium-sized Enterprises (SMEs), Business Performance, Organizational Learning, Digital Marketing Capabilities, and Industrial Buying Behavior.

Faculty Development Programs Attended

Courses Taught

Marketing Management

Pricing Management

Marketing Research

Consultancy Undertaken

In-Company Programs


Journal Articles-Refereed

Ranjan, P. (2024). Unraveling the mystery of the link between digital orientation and innovation performance: The interplay of digital business capability and environmental dynamism. Technovation. (ABDC-A, ABS-3)

Ranjan, P. (2024). Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance? International Marketing Review. (ABDC-A, ABS-3)

Ranjan, P. (2023). IT-related resources, digital marketing capabilities, and business performance: moderating effects of digital orientation and technological turbulence. Industrial Management & Data Systems. (ABDC-A, ABS-2)

Ranjan, P., & Nayak, J. K. (2023). Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness. Australasian Marketing Journal. (ABDC-A)

Ranjan, P., & Nayak, J. K. (2023). Market-based organizational learning, pricing capability, and business performance: the moderating effects of coordination mechanism and environmental dynamism. Journal of Business & Industrial Marketing. (ABDC-A, ABS-2)

Ranjan, P., & Nayak, J. K. (2023). SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance. Journal of Global Marketing. (ABDC-B, Scopus Q1)

Ranjan, P., & Nayak, J. K. (2022). Examining the antecedents and consequences of pricing capability: Evidence from SMEs. Journal of Business & Industrial Marketing. (ABDC-A, ABS-2)


Published Research Monographs

Scholarly Books

Chapters in Scholarly books

Conference Proceedings-Refereed

Paper Presentations-Refereed

Text Books

Research Report

Working paper

Key note presentation

Published articles in newspapers/magazines

Cases developed for Teaching purpose