Prof. Piyush Ranjan
Qualification : Ph.D. (IIT Roorkee)
Email : firstname.lastname@example.org
Functional Area : Marketing
Languages Known : English and Hindi
Professional Software Knowledge : SmartPLS, AMOS, and SPSS
Piyush Ranjan is currently working as an Assistant Professor of Marketing at XLRI - Xavier School of Management, Jamshedpur. He obtained his Doctoral Degree in Marketing Specialization at the Department of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, India. He received his Postgraduate Degree in MCom and Undergraduate Degree in B.Com (Hons) from the University of Delhi. His research work has been published in the Journal of Business & Industrial Marketing and Australasian Marketing Journal. He also reviews articles in reputed journals like the Journal of Strategic Marketing, Marketing Intelligence and Planning, Management Decision, and Asia Pacific Journal of Marketing and Logistics.
Prof. Piyush Ranjan
Academic Distinction (Awards and Scholarships)
Qualified UGC NET JRF (Commerce).
Area of RESEARCH INTERESTS
His research interests include Industrial Pricing, Organizational capabilities, Small and Medium-sized Enterprises (SMEs), Business Performance, Organizational Learning, Digital Marketing Capabilities, and Industrial Buying Behavior.
Ranjan, P. (2023). IT-related resources, digital marketing capabilities, and business performance: moderating effects of digital orientation and technological turbulence. Industrial Management & Data Systems.
Ranjan, P., & Nayak, J. K. (2023). Examining the antecedents and consequences of pricing capability: Evidence from SMEs. Journal of Business & Industrial Marketing, 38(1), 36-52.
Ranjan, P., & Nayak, J. K. (2023). Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness. Australasian Marketing Journal, 14413582231155644.
Ranjan, P., & Nayak, J. K. (2023). Market-based organizational learning, pricing capability, and business performance: the moderating effects of coordination mechanism and environmental dynamism. Journal of Business & Industrial Marketing.
Ranjan, P., & Nayak, J. K. (2023). SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance. Journal of Global Marketing.
Published Research Monographs
Chapters in Scholarly books
Key note presentation
Published articles in newspapers/magazines
Cases developed for Teaching purpose