Sanjeev
Kapur
BMD- 1998
Current Position
Chief Marketing Officer, Citi India
Sanjeev Kapur
is the Chief Marketing Officer and Head of Customer Franchise Management, Citi India.
As Chief Marketing Officer, Kapur drives marketing for Citi’s institutional and consumer businesses in India. As Head of Customer
Franchise Management, he is responsible for designing and delivering best-in-class client experiences across all products,
segments and channels. This includes end-to-end customer management and leveraging Citi’s big data capabilities to make key
business strategic decisions and launch new initiatives to deliver profitable growth and strengthen customer loyalty.
Kapur joined Citi in 2005 and has had diverse stints across product, business development, marketing and innovation for cards,
liabilities and off-shore retail business verticals.
Prior to joining Citi, Kapur spent over seven years in a variety of sales and marketing roles in Unilever. His last assignment at
Unilever was as Regional Innovation Manager for Lux soap brand for Asia Pacific. In 2002, he helped drive the turnaround of Lux
soap business in India for which his team was awarded the prestigious Chairman’s Enterprise Team Award.
Kapur is also a member of CII National Committee on Marketing.
Awards & Accolades:
• In 2011, Kapur was recognised as one of the Most Dynamic Marketing Professionals of the Year by Powerbrands
• He also featured in the Paul Writer’s CMO Hall of Fame, 2011, and was recognised amongst Top 50 Marketing Gurus of India by IBM
MITR (Marketing and IT Recognition) in 2011 and 2012 respectively
• He is a Gold Medalist (Marketing) from XLRI, Jamshedpur
• He is also a gold medalist from IIT Roorkee, where he obtained his B.Tech in Mechanical Engineering in 1992
• During his stint in Unilever, Kapur helped drive the turnaround of Lux soap business in India for which his team was awarded the
prestigious Chairman’s Enterprise Team Award
Other Interests:
A sports and fitness enthusiast, Kapur is a marathon runner and a keen squash player
Distinguished
Alumnus
Award:
Young Achiever
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