february 2014
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magis
07
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| imprints in time
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X
lri, in association with a few select
Tata Group Companies, established in
1991 the JRD Tata Foundation in Business
Ethics, to espouse their long-standing com-
mitment and contribution to business ethics
in India. The foundation seeks to address
itself by publicly affirming the urgent
need for upholding ethics in all spheres of
business and the need to bring about a
suitably favourable culture in which it can
thrive. JRD Tata, himself a role model par
excellence, delivered the first oration in
1991. The activities that are envisaged by
the foundation are an annual JRD Tata
Oration in Business Ethics, recognition
and presentation of the JRD Tata Award for
Business Ethics to an eminent person who
has distinguished oneself in business ethics,
and the setting up of the JRD Tata Chair in
Business Ethics at XLRI for the advance-
ment of research in this field.
A flashback
of XLRI and
Tata group’s
initiative
‘The problem, endemic corruption, is not
a question of a few minor indiscretions. It
is a multi-billion dollar phenomenon that
threatens the fabric of whole societies’
Dr Peter Eigen
founder, transperancy
international
There has indeed
been a need to
rekindle ethical
values which, alas, have
too often been ignored or
neglected in recent years
in the belief that quicker
profits and greater
accumulation of wealth
would be the result. Our
experiences in Tatas has
shown that this is a
false belief.
‘A major fallacy of modern economic think-
ing, is that wealth is created from the conver-
sion of natural resources into cash. If there is
one thing today that constantly depreciates in
value, is cash’
Dr Amrita Patel
Chairperson, National Dairy
Development Board
JRD Tata and Ratan Tata (Left) being welcomed to the XLRI
campus while Fr. McGrath S.J. (Behind Ratan Tata) looks on
