109 / 120
MAXI BAZAAR-
The official ice-
breaker for the junior batch. Seniors
and juniors work in teams, right from
conceptualizing a product that would
sell like hot cakes to devising a social
media marketing strategy for the same
and competing against each other to
make it the sensation that would put
Pokémon-Go to shame. All this while
having loads of fun and bonding over
cut-throat ad-war rivalry!
SECTION LEAGUE-
The sections locked
horns in this year’s section league –
Loony Platoons.
The event comprised
of multiple rounds, with the students
engaging in a one-of-its kind marketing
treasure hunt, where they had to
identify and correlate brands with
their taglines. A round of Beg, Borrow
and Steal ensured that the batch had
it’s thinking caps on, with innovative
responses to the branding needs
getting the prize.
AdTwist
- One of MAXI’s most fun and
popular events, AdTwist, compelled
everyone to bring out their creativity
and innovation by connecting movies
and TV Shows with brands and using
taglines. The Ad was to be posted on
Facebook and the one with maximum
likes won the competition.
MARKETING POCKETBOOK
- MAXI
also published a quick reference
mobile friendly Marketing Pocketbook
containing marketing strategies, small
cases and interview tips for quick
reference. The previous format was
completely overhauled to give way
to a new way of fun while reading
and was praised all around for its
comprehensiveness.
CIRCUS MAXIMUS
- MAXI organizes
a national level competition CIRCUS
MAXIMUS during Ensemble, XLRI’s annual
inter B-school fest. With four separate
rounds, this event is designed to pose a
formidable challenge to even the best
of brains. The on-campus rounds are
designed to test how teams can apply
Marketing concepts first in a simulation,
and then in the actual marketplace of
Jamshedpur. A PPI from Airtel was up for
grabs this year at the event.
MAXI ORIGINALS –
MAXI launched a
web-series on it’s YouTube channel and
Facebook page. The series is to have
original content, generated and curated
by MAXI.
IGNITO (Brand-Relay) –
As the build-up
to Ensemble-Valhalla , MAXI organized
Brand-Relay
event that tested the brand
awareness of teams while keeping their
minds distracted with fun games.
BREAKING AD –MAXI
in association with
Hindustan Unilever Limited has designed
a marketing competition open to colleges,
and universities across the country to
create an advertising campaign for Axe
Deo’s latest offering, the Axe Ticket.
MAXI FAIR –
MAXI conducted the 39
th
MAXI Fair, presented by South Indian
Bank, and supported by Hero MotoCorp
in partnership with Nielsen. With 6
research problems this year, it saw
record breaking participation from the
students who got hands-on experience
on disguised marketing research. The
Marketing Association of XLRI (MAXI)
students competed with each other by
designing games and events as surrogates
to research questions to elicit information
from the people of Jamshedpur regarding
their preferences and perceptions and
thus determining consumer behavior. This
year the event saw MAXI implementing a
digital game, to identify the buying habits
with regard to pricing for the Jamshedpur
crowd.
WORKSHOP ON MARKET RESEARCH
DESIGN -
To help the students in the
gamification of their Research Problems,
MAXI organized a workshop on how
to design effective games for research
by Mr. Sayan Chattopadhyay, the Associate
Director - Consumer Insights, of the
company.
Seminars -
In order to provide the students with
industry insights, MAXI organized a series
of Food for Thought sessions. The first in
line was an evening of discussion about
Life, The Universe and Acing the Case
Competition by Kiran Kanthavar from BM
2015-17 batch (McKinsey recruit, HULT-
Thomas scholarship winner, ABG scholar,
Winner of ITC InterroBang, 3M - Invent a
new future Challenge, Star Inspire, Godrej
Loud and many more competitions.
Next was a session by acclaimed author,
Mr. Amish Tripathi. Himself an alumnus of
IIM – Calcutta, Mr. Tripathi’s session traced
his journey from a banker to an author of
note on India mythology.
| 62
nd
Annual Convocation
Brochure
107