| TUSSLE OVER |
I
F BONDING
for cricket is anything to
go by then a huge gathering of students
for a 2 am match is not an unimagina-
ble possibility. The event CricBlitz, like all
its previous editions, was a big hit this year
as well. Students of all batches and courses,
including the first and second year GMP
students, gathered to cheer the 32 teams
battling against each other.
Each team included six players with
one compulsory female player. To make
the game more interesting the international
rules of cricket were tweaked a little. For
each wicket five runs were deduced from
W
ith a global reach and
massive prize money
at stake, Legalize 4.0 Inter-
national has come to be one
of the most hotly awaited
and fiercely competed events
on the B-school calendar.
This is a surrogate marketing
event wherein teams have to
market a product or a social
cause masked under a dif-
ferent product by means of a
90 second ad. This year, the
participants brought a fresh
view of surrogate marketing,
using humour and serious-
ness in equal measure to sell
both ideas and products. Team
Hashbrownies from Mudra
Institute of Communications
(MICA), Ahmedabad, won the
prize this year, with one of the
most refreshing surrogate ads
in recent memory.
The event was organised
by Marketing Association of
XLRI (MAXI) in association
with McCann Erickson.
the batting side. Another change to the rule
was when a female player was bowling or
batting the opponent male player batting or
bowling had to do so with his wrong hand.
Adding spice to the game, the change made
some female players the maximum wicket
takers as well as run scorers.
Awards were given for best sledging,
best team name as well as best dressed
teams. Teams used all their creativity to
win prizes in these categories. If some team
members were decked in Indian attire then
the other was dressed in suite thus bringing
flavour to the pitch and to the game.
W
hat Would Harvey
Do is an attempt
to engage students from
all institutes and disci-
plines in a conventional
debate, with a difference.
The Finance Associa-
tion at XLRI, which con-
ducts the event, floats the
motion on Facebook and
then the debate continues
in the form of comments
on the Finax page. This
initiative of Finax was
aimed at taking conflicts
and arguments out of
the topics, linking them
to specific facets of
contemporary life and
business, and generating
food for thought: win-
ning arguments, compel-
ling influences and new
perspectives.
All pitch for CricBlitz
LEGALIZE INTERNATIONAL
War of
words
The winning team of Cricblitz 2013
FEBRUARY 2014
|
MAGIS
29
|
PRIZES WORTH
RS 15,000 FOR
WINNERS
